It is definitely one of my favorite brands because, simply put, almost every piece can excite me, and I never know which one to choose first. But let’s not ramble on and let’s get to the point to learn a few things about this legendary company.

The story behind the brand

Moroso was founded in 1952 by Agostino Moroso and his wife, Diana, who had the vision to create mainly sofas, armchairs, and some accessories that stand out from the norm and draw inspiration from the designers-artists. In the 1980s, the second generation of the family took over the business and not only continued the first generation’s vision but also created a curriculum program for designers. And while it started and continues as a family business, over the years, it has signed significant collaborations with great designers worldwide.

Antibody armchair by Patricia Urquiola, 2006, Moroso

Designers

Throughout these 70 years, the most talented designers have collaborated with the company, driven by a passion to create furniture that breaks the rules and are considered masterpieces. Great designers such as Ron Arad, Patricia Urquiola, Ross Lovegrove, Konstantin Grcic, Alfredo Häberli, Toshiyuki Kita, Marcel Wanders, Tokujin Yoshioka, Enrico Franzolini, Doshi & Levien, Tord Boontje, Nendo, Front, and others have created pieces for the brand that have left their mark in history.

Banjooli sofa and armchairs by Sebastian Herkner, 2014, Moroso

Iconic furniture

The furniture released under the Moroso brand stands out, and anyone who has followed their journey would recognize the signature style with bold colors, provocative shapes, and strong influences from other cultures. Since the company was founded, some of the furniture pieces that resemble works of art have already been considered timeless and have adorned, among others, the MoMA in New York, Le Palais de Tokyo and the Grand Palais in Paris, the Venice Biennale, and the Victoria & Albert Museum in London.

At this point, I’d like to mention the pieces that have stolen my heart and mind, and perhaps they will inspire you as well if you are not familiar with them already.

• The Redondo collection of sofas and armchairs with quilted fabric, designed by the great Patricia Urquiola in 2010. The collection was inspired by 1950s and ’60s American cars’ upholstered interiors, as well as the soft curves of their bodywork, and for me, it is one of the most beautiful sofas and armchairs I’ve ever seen. This same designer had previously created the sophisticated Smock armchair in 2005, another classic collection, the Antibodi in 2006 with flower petals, which is available in both an armchair and chaise longue, and the Bohemian armchair and chaise longue in 2008.

Bohemian chaise longue by Patricia Urquiola, 2008, Moroso

• The talented Ron Arad has also created fantastic pieces such as the armchair The Big Easy in 1988 made from 100% recycled material, ideal for outdoor use, which is lightweight and waterproof, and later, in 1991, the fabric version, Soft Big Easy, for indoor use. In 2000, he created the timeless Victoria and Albert sofa with unparalleled curves, and recently, in 2024, the One Page armchair.

Soft Big Easy armchair by Ron Arad, 1991, Moroso

• Edward Van Villet is responsible for the very charming Juju armchair from the respective collection, as well as the Donut pouf in 2008, combining various beautiful fabrics.

Juju armchair by Edward Van Villet, 2008, Moroso

• My Beautiful Backside sofa was created by Nipa Doshi and Jonathan Levien in 2008 with an unmatched avant-garde style.

My Beautiful Backside sofa by Nipa Doshi & Jonathan Levien, 2008, Moroso

• Bouquet armchair by Tokujin Yoshioka in 2008 looks like a bouquet of petals and at the same time a work of art, for more unique spaces.

Bouquet armchair by Tokujin Yoshioka, 2008, Moroso

• For outdoor spaces, I absolutely love the entire Tropicalia collection by Patricia Urquiola, released in 2008, the ethnic Banjooli collection by Sebastian Herkner (2014), and the Arco swing by Martino Gomper (2017).

Tropicalia cocoon by Patricia Urquiola, 2008, Moroso

The Moroso brand today

The company’s culture and philosophy of continuously evolving through research and of constant birth of new designs have led it to attract the most talented designers. Production is not mass-market, and each piece of furniture is made to order at their factory in Italy, and  then exported to 70 countries. The family is directly involved in every phase of creation, with Roberto Moroso as managing director, Patrizia Moroso as creative director, and her uncle, Marino Moroso, cutting the foam by hand to shape it. Additionally, upholstering each piece with high-quality fabrics, which are also sewn by hand. All of this is done with respect for the customer and the environment, as they were the first furniture manufacturers to obtain ISO 14001 environmental management system certification in 1999.

Victoria and Albert sofa by Ron Arad, 2000, Moroso

It is rightfully considered one of the best companies worldwide, and they accurately define themselves as a company that represents the haute couture of international design. As you can imagine, their furniture comes with the corresponding high-end design cost, but without exceeding the price of furniture of similar quality. Since every furniture is so unique, you don’t even need to fill up your home with too many of them. So, this solves the problem for all of us, design geeks! So you may start saving up for your favorite piece of furniture! Until then, be inspired by these amazing pieces of furniture.

Kisses until the next one!!!

Design geek in Athens

Note: In Greece, their furniture is available in various stores, some of which are Casa Di Patsi, Love.it, and the Kartell Flagship store.